I just watched this archived talk from September 2013 from Ethan Zuckerman, director of MIT’s center for Civic Media.
Zuckerman is smart about a lot of things. Today, I especially enjoyed the last section of this 15-minute talk, when he talks about:
- news judgment and accompanying responsibilities
- encouraging the right kind of civic action
- reaching a new generation of media consumers with impact-oriented messages
What we can’t keep doing is building news that is disconnected from peoples’ ability to have an impact. We can’t continue to say, “We’re going to put this information out here, you’re going to be an informed citizen, and then something will happen and it’s all going to work out from there.”
In my Participatory Journalism class last week, we did a whirlwind tour through a bunch of social platforms.
Before we looked through Pinterest, Quora, LinkedIn and other sites, we talked about how we as journalists (or really, anyone who uses social platforms to get a job done) should decide which ones we should invest in. We also talked about how the answer might be different when considering an overall brand strategy versus a specific topic or project.
Here’s my list. What would you add?
- Is your audience there? You know, the people who follow you in general, or will be interested in the project you’re considering sharing there. Are they already there? (If you don’t know who you’re trying to reach, here’s my list of questions to start with. And some advice from the brilliant Seth Godin.)
- Is your potential audience there? Think about audience growth. Who are the people you don’t currently reach but would love to reach? Are they there?
- What do people DO there, and do you fit in? Have you spent time studying the platform? Do you understand what the customs are, what the utility is and how people behave? Do you have content to offer that is genuinely consistent with all that? (Jeff Sonderman wrote about NPR’s advice to respect each platform’s culture.)
- Do you know what you want to accomplish, and how will you measure success? What do you hope will happen for you with this new adventure, and are you prepared to build in time for assessment? Each new platform takes time, and it’s better to do some things really well than to spread yourself too thin. What if you discover your audience really isn’t there? Or that what you thought you would do isn’t “working”? (More on why “what works on social media” isn’t a sophisticated enough question is here.) Whether you’re working for clicks, shares, crowdsourcing, community building, story ideas or something else, know how you’ll decide if the return on investment is worth it.
I have yet to work with journalists who I didn’t think could find good use with Facebook. (Here’s one of my favorite examples, from a small town Missouri newspaper.) But I’ve worked with some whose audiences just weren’t on Twitter, and plenty for whom Reddit, Pinterest or Tumblr probably wouldn’t be very useful.
So when asked “should I be on Pinterest,” my answer is always “it depends.” (Actually, as my students will tell you, that’s my answer to most questions.)
The key is to ask the right questions. What would you add to this list?
The Atlantic’s post on Friday about the list of the top New York Times stories of 2013 has prompted some interesting discussions.
The most-read story of the year was a dialect quiz — you answer questions about how you talk, and you’re shown which parts of the country mostly closely match your dialect patterns.
It’s a data-driven interactive quiz based on 350,000 survey responses collected by an NYT graphics editor. It’s a game. It’s not an article.
The Atlantic post says this:
“Think about that. A news app, a piece of software about the news made by in-house developers, generated more clicks than any article. And it did this in a tiny amount of time: The app only came out on December 21, 2013. That means that in the 11 days it was online in 2013, it generated more visits than any other piece.”
A journalist friend of mine expressed dismay that the quiz didn’t answer the why and how of the issue. It lacked context and utility, he argued, and he compared it to a Buzzfeed list.
Here’s what I think: Journalistic standards for importance and excellence can get in the way of providing a product people want to consume and use. Turning the research behind this quiz into a story would be valid and informational. But it’s not the only way.
It’s curious to me that my story yesterday about a St. Louis TV reporter’s questionable journalism has been distilled by so many into a black-or-white conversation about one question: Should journalists hug sources?
I really want to be talking about how sad it is that a large-market TV reporter covering a nationwide story had a key fact about the case dead wrong.
But first, let’s address the hugging thing.
I’ve hugged sources and will continue to hug sources. The same way it is sometimes most polite to accept a piece of pie in a source’s living room or tell a source you’re sincerely sorry for a struggle she’s having, it has sometimes felt appropriate to me to accept or offer a hug as part of my work as a journalist. There are times when backing off a hug when it’s offered would be awkward or rude.
The trick is to know when the emotion behind the hug would compromise my ability to do my job, or when the perception the hug leaves would compromise my integrity.
I’m actually an advocate for journalists embracing their humanness, and I’m vocal in my suspicion of black-or-white ideas about objectivity. My work in journalism lies in the changing nature of the relationship between journalist and audience/community. Frankly, I’m not a fan of living by a lot of strict rules in general. And a journalism that bans hugging altogether isn’t one I’m interested in.
Which is why I was interested in a Twitter conversation Wednesday night about journalists having been seen hugging Ryan Ferguson and his family. I wanted to see where the conversation went. My interest turned to curiosity and then outrage when the reporter I was talking to made it clear she was completely misinformed about a key fact of the story she was covering.
(If you missed my story, read it here: How a St. Louis TV reporter got both ethics and facts wrong.)
I’m disturbed by Melanie Moon’s cheerleader style of reporting on a controversial news story and her apparent pride in sitting squarely on Ferguson’s side. I’m also disturbed that she thought she could take back her problematic tweets by deleting them.
But I’m even more disturbed by the fact that she didn’t read or didn’t understand what the court ruling actually said. Even when faced with evidence that she was wrong, she didn’t back down.
I’m willing to forgive a hug (or sometimes applaud it). But I can’t forgive irresponsible distribution of facts.
Let’s pay attention to THAT problem, and bemoan the fact that so many people get their news from Moon and others like her rather than people who prioritize accuracy over emotion.
News coverage of the dustup that focuses on hugging:
- St. Louis Post-Dispatch: KPLR’s Melanie Moon defends hugging man whose murder conviction was overturned
- Jim Romenesko’s media blog: St. Louis TV reporter: Yes, I hugged Ryan Ferguson while covering his release from jail
- **ADDED: Minnesota Public Radio: When reporters hug newsmakers
News coverage of the dustup that focuses on facts:
- Riverfront Times: Tweet and Delete: How KPLR’s Melanie Moon Got Facts Wrong on Ryan Ferguson’s Release
- **ADDED: Poynter Institute: For journalists to hug or not to hug isn’t the point
- **ADDED: Why KPLR’s @Moon_Melanie needs to address deleted Tweets
- **ADDED: Why this Melanie Moon thing with Ryan Ferguson actually matters
This post is intended primarily to provide info to students interested in taking J4700/7700, Participatory Journalism.
Updated for Summer and Fall 2014.
This class is about social news — about how journalism organizations can listen as well as talk, and how to invite interaction rather than just provide information. We think it’s important for people to see themselves in the journalism and easily find ways to get involved with it. It’s key to staying relevant as news providers.
Luckily, the Columbia Missourian agrees. And as part of this class, you’d be joining the staff of the Missourian, on the community outreach team.
Our team is constantly evolving. It’s a giant experiment. “Because we did it that way last time” is hardly ever a reason for doing it that way again. We’re continually assessing the effectiveness of what we’re doing, tossing out ideas that aren’t working and inventing new strategies to try (something journalists need to know how to do).
Warning: As part of the team, you’d be assessed on how well you participate in and extend the experiment, not on how well you follow directions. If that sounds horrifying, this is not the class for you.
I lived in Oklahoma for years, and so many people I love are in or near Moore.
I’m first so thankful that my people are safe. My best friend’s kids go to school just a few miles south of Moore. My 9-year-old called my friend’s 8-year-old last night to make sure she was okay and tell her he loves her.
Second, I’m heartbroken for the people whose lives just got torn apart. I can hardly bear to think about the parents and the children.
Third, I’m grateful for the first responders. I think of first responders as the people who run into tragedy rather than away from it, with a goal of helping. And while that of course includes safety and medical personnel, in my world, it also includes journalists.
Journalists in the Oklahoma City area are working around the clock to not only keep those of us far away up to date about what’s going on on the scene, but more importantly to bring that information to their own neighbors in shelters, staying with friends, working as first responders or wondering how they can help. I heard so many government or nonprofit officials say during interviews yesterday that they were getting their information and perspective from news reports, same as everyone else.
It’s easy, and understandable, to question the role journalism plays in a culture where information is everywhere. But imagine during a situation like this if there weren’t people committed to asking the questions we all have and to being our window into the tragedy.
It’s especially poignant for me, since I learned how to be a journalist while covering an Oklahoma tragedy. Every since the OKC bombing, when I was 20, journalism has been a way for me to cope — to have a purpose during times of disaster. Disasters are also what I think of first when I hear people question why journalism is worth investing in.
As a long-distance spectator, I’m grateful for the news footage, the photos, the questions, the facts and the survival stories. I’m grateful for the people who hug their own children, then head back out to talk to parents who have lost theirs. Who verify and share the names of people missing before they sort through the rubble of their own neighborhoods.
To the non-journalists out there: If you find yourself in a conversation about where you get your news, whether you trust journalists, or what role journalism has in your life, think about what you did when you had vital questions yesterday, and what it feels like to want to know something you can’t know on your own.