What “engagement” means to Zach Seward at the Wall Street Journal

Zach Seward is the outreach editor at the Wall Street Journal. When you’re at an organization as large as the Journal, your relationship with your audience is going to necessarily look quite different from those at smaller shops. But I’ve talked this year to some other large newsrooms (including the Associated Press, NPR and the … Continue reading What “engagement” means to Zach Seward at the Wall Street Journal

What “engagement” means to The Guardian’s Meg Pickard

Meg Pickard, The Guardian’s head of digital engagement, has a little diagram that gets so perfectly to the heart of this thing we call engagement that I giggled through her explanation of it, so amazed at its crystal clarity. The horizontal line is the process of journalism. The vertical line represents publication. Above the line … Continue reading What “engagement” means to The Guardian’s Meg Pickard

What “engagement” means to the Chicago Tribune

My conversation last week with James Janega at the Chicago Tribune surprised the heck out of me. After spending several weeks interviewing folks at small community operations, I expected my interviews with with large organizations like the Tribune to be more like the one I had with the Associated Press, whose focus is on social … Continue reading What “engagement” means to the Chicago Tribune

What “engagement” means to Lauren McCullough at the Associated Press

How do you build a relationship with a global audience, personalizing a brand and involving users in your coverage? The Associated Press is going for it, with aggressive social media strategies and a reliance on its 3,000 journalists. “Fundamentally, we think people want to interact with people,” says Lauren McCullough, the AP’s manager of social … Continue reading What “engagement” means to Lauren McCullough at the Associated Press

What “engagement” means to Honolulu’s Civil Beat

John Temple, editor of the Civil Beat (and formerly of the Rocky Mountain News), poses this question: How do you behave when you’re a trusted friend? On John’s staff, the people known as “reporter/hosts” are working to build relationships with readers, and a relationships involves sharing information about themselves and being present in their coverage. … Continue reading What “engagement” means to Honolulu’s Civil Beat

What “engagement” means to Chattarati’s David Morton

Kathleen Majorsky is a Mizzou masters student. She is fascinated by new media, and this is her second involvement with an RJI project. She is working with Joy Mayer this semester on how information providers define engagement. She interviewed David Morton and wrote this post. You had me at “Chattarati.” The name of the 2 … Continue reading What “engagement” means to Chattarati’s David Morton

What “engagement” means to The Rapidian’s Denise Cheng

Denise Cheng is making a go of listening to and engaging with the people of Grand Rapids, Mich., and it sounds like she’s at it pretty much every waking hour. As the only full-time staff member for The Rapidian, she says her primary goal is citizen engagement. That makes her a natural fit for my … Continue reading What “engagement” means to The Rapidian’s Denise Cheng

What “engagement” means to California Watch’s Ashley Alvarado

Since July, Ashley Alvarado has been the public engagement manager at California Watch, a nonprofit investigative reporting group. Ashley is the third person I’ve interviewed who actually has the word “engagement” in her title. (The first two were at TBD and Voice of San Diego.) One of the things I’m trying to accomplish with my … Continue reading What “engagement” means to California Watch’s Ashley Alvarado

What “engagement” means to Tracy Record and West Seattle Blog

Lately, I’ve been immersed In a sea of motivated, passionate, scrappy people making a go of it in community news, trying a bunch of techniques and wondering what will work. It was therefore a yank into another world — an equally hard-working but more grounded world — to spend an hour on the phone with … Continue reading What “engagement” means to Tracy Record and West Seattle Blog

What “engagement” means to Voice of San Diego’s Grant Barrett

Grant Barrett, Voice of San Diego‘s new engagement editor, knows his job title is a funny one. But he doesn’t think the work he’s doing is new. Engagement is just “putting a name to a job that anybody who’s been on the Internet for awhile is already doing,” he says. “There’s nothing novel about what … Continue reading What “engagement” means to Voice of San Diego’s Grant Barrett