about me

I gave a TEDx talk in Columbia, Mo., in spring 2013. Watch it here.

After almost 20 years as a working journalist including 12 as an accidental academic, I’m now a full-time engagement strategist. I help other journalists, students and organizations grow their understanding of audience strategies and measurement of success.

I regularly speak, train and consult on topics like:
— audience engagement
— audience development
— identifying and connecting with specific audiences for specific brands, verticals or projects
— social media strategies
— measuring impact (see my list of impact metrics here)
— participatory culture
— transforming digital publications
— workplace processes and organizational culture

You can find me at Twitter, Facebook, delicious, Instagram, LinkedIn, Google+ and about.me. Or, if you’re feeling old-fashioned, just e-mail me.

I recently left my job as the director of community outreach at the Columbia Missourian, the community newspaper run by faculty and staffed by students at the Missouri School of Journalism. For the 12 years I was there, I was also a professor at the Missouri School of Journalism, where I taught a number of topics including Participatory Journalism, Multimedia Planning and Design, and News Design. I love teaching and was fortunate to get so much experience with it while still making daily journalism my top priority.

Warning: I talk with my hands.

I’m an experimenter, an optimist and a change agent.

I spent a year studying engagement in journalism at the Reynolds Journalism Institute, and I have strong views about how the relationship between journalists and their audiences needs to evolve (and is evolving, whether journalists are ready for it or not). During my fellowship, I interviewed dozens of journalists, explored what “engagement” means in disciplines outside journalism, developed a newsroom discussion guide around engagement and held a workshop on how engagement success can be measured.

Use this link to find more about my work around the Interwebs.

Personal stuff: My husband, two sons (Thing One and Thing Tw0) and I recently moved back to Sarasota, Fla., and are happily settling in. I’m thrilled to be back by the ocean, am shopping for a sailboat and think the smell of sunscreen makes most days better.

8 Comments on “about me”

  1. […] of Missouri Columbia (“Mizzou”) and the Reynolds Journalism Institute, by RJI Fellow Joy Mayer (Twitter @mayerjoy). I had been introduced to Joy by my friend and former coworker Nicole Hollway, […]

  2. […] Joy Mayer will be joining us in class tomorrow to talk about reader engagement, which is her specialty. I like this post from her blog, inspired by a talk Tom Rosenstiel gave at a conference recently. Please read it, and think about it. Oh, and engage with it. […]

  3. […] got a couple of responses from that note (and a similar one one Twitter), including ones from Joy Mayer, recently dubbed journalism’s new “minister of engagement” who happens to work at the […]

  4. Taking Aim says:

    […] the question really ought to be “What is a newspaper?”  Ingram is reporting on the opinions of Joy Mayer who some are calling the “queen of engagement” because she’s preaching that the future of media is a two-way street where journalists have to […]

  5. […] no saben realmente qué deben hacer para conseguir esa interacción. Esto es lo que opina Joy Mayer, periodista becada en el Reynolds Journalism Institute que durante un año ha estado investigando […]

  6. […] Were in Charge, I’d _____” session in Boston while I was happy to be a last minute addition to Joy Mayer’s panel discussion on engagement in […]

  7. […] Nieman Report by Joy Mayer, Engaging Communities: Content and Conversation, does a beautiful job illustrating the need, value […]


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