After almost 20 years as a working journalist including 12 as an accidental academic, I’m now a full-time engagement strategist. I help other journalists, students and organizations grow their understanding of audience strategies and measurement of success.
I regularly speak, train and consult on topics like:
— audience engagement
— audience development
— identifying and connecting with specific audiences for specific brands, verticals or projects
— social media strategies
— measuring impact (see my list of impact metrics here)
— participatory culture
— transforming digital publications
— workplace processes and organizational culture
I recently left my job as the director of community outreach at the Columbia Missourian, the community newspaper run by faculty and staffed by students at the Missouri School of Journalism. For the 12 years I was there, I was also a professor at the Missouri School of Journalism, where I taught a number of topics including Participatory Journalism, Multimedia Planning and Design, and News Design. I love teaching and was fortunate to get so much experience with it while still making daily journalism my top priority.
I’m an experimenter, an optimist and a change agent.
I spent a year studying engagement in journalism at the Reynolds Journalism Institute, and I have strong views about how the relationship between journalists and their audiences needs to evolve (and is evolving, whether journalists are ready for it or not). During my fellowship, I interviewed dozens of journalists, explored what “engagement” means in disciplines outside journalism, developed a newsroom discussion guide around engagement and held a workshop on how engagement success can be measured.
Use this link to find more about my work around the Interwebs.
Personal stuff: My husband, two sons (Thing One and Thing Tw0) and I recently moved back to Sarasota, Fla., and are happily settling in. I’m thrilled to be back by the ocean, am shopping for a sailboat and think the smell of sunscreen makes most days better.