After almost 20 years as a working journalist, including 12 as an accidental academic, I now run a project called Trusting News, which empowers journalists to actively earn trust and demonstrate their credibility.
I used to do quite a bit of work as a consultant, trainer and professor, helping journalists, students and organizations grow their understanding of audience strategies and measurement of success.
Trusting News keeps me occupied these days. But I used to do quite a bit of speaking, training and consulting on topics like:
— audience engagement
— audience development
— identifying and connecting with specific audiences for specific brands, verticals or projects
— social media strategies
— measuring impact (see my list of impact metrics here)
— participatory culture
— transforming digital publications
— workplace processes and organizational culture
I also used to be the director of community outreach at the Columbia Missourian, the community newspaper run by faculty and staffed by students at the Missouri School of Journalism. For the 12 years I was there, I was also a professor at the Missouri School of Journalism, where I taught a number of topics including Participatory Journalism, Multimedia Planning and Design, and News Design. I love teaching and was fortunate to get so much experience with it while still making daily journalism my top priority.