What “engagement” means to the Chicago Tribune

My conversation last week with James Janega at the Chicago Tribune surprised the heck out of me. After spending several weeks interviewing folks at small community operations, I expected my interviews with with large organizations like the Tribune to be more like the one I had with the Associated Press, whose focus is on social media strategies.

Nope. The Chicago Tribune is all about face-to-face interactions.

James is the manager of Trib Nation, which is the paper’s blog and the umbrella for outreach efforts. He says his job is to build bridges between the newsroom and its communities. For James, that means being in constant conversation with readers — with an emphasis on listening — and doing that primarily in person.

Continue reading “What “engagement” means to the Chicago Tribune”