Engagement is a mindset, not a series of activities

I’ve been saying all year that journalists have a lot to learn from other industries and disciplines. Never have I felt more fired up about that than when talking to Jake McKee last week.

Jake’s background is in online communities and customer collaboration. He was suggested to me by The Guardian’s Meg Pickard (an anthropologist by training) as someone who could help me learn about community organizing and community management. From his bio: “Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.”

Sign me up.

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