I kicked off this semester’s Participatory Journalism class with a new reading — a blog post that has become like a mental ear worm for me. I keep chewing on it and getting more from it.
Scott Rosenberg published an insightful story last month called Doing is knowing: “Sweet Jane” and the Web. It’s a wonderful reflection on how a participatory culture and digital innovation have opened up possibilities of creation, not just consumption, to the masses. Plus, Lou Reed is awesome.
From the post:
“But I’ve learned what musicians have always known: Playing a song changes your understanding of it. Playing music changes how you listen to it. Doing changes knowing.”
I’d love to hear thoughts from others about how this might relate to their own lives and work. In my class, we talked about the differences between “Sweet Jane” YouTube tutorials that had thousands of views versus dozens. We talked about the rise of Let’s Play videos on YouTube, and how my 11-year-old son watches them but also wants to record himself playing Minecraft and share that video with others. We talked about the ways we invite readers of our news product to contribute, and what might motivate them to do that.
I suspect I’ll keep this music theme going throughout the semester.
One more excerpt, then go read the thing yourself:
Millions of people today have the chance to feel what it’s like to make media — to create texts or images or recordings or videos to be consumed by other people they may or may not know. Whether they are skilled at doing this is as beside the point as whether or not I can play “Sweet Jane” well. What matters about all this media-making is that they are doing it, and in the doing, they are able to understand so much more about how it works and what it means and how tough it is to do right — to say exactly what you mean, to be fair to people, to be heard and to be understood. If you find this exciting, and I do, it is not because you are getting some fresh tickets to the fame lottery; that’s the same game it’s always been. It’s because we are all getting a chance to tinker with and fathom the entire system that surrounds fame — and that shapes the news and entertainment we consume every day.