In my community engagement work, I’ve felt too often that I’ve reached only people who have already drunk the engagement kool-aid. I mean, who’s going to seek out research on audience unless they already know it’s important? Who’s going to follow a fellow’s blog, if not to find out more about something they already find interesting?
But what about the people who don’t already know they should be paying attention?
If anything I’ve done all year has the potential to help change cultures of non-believers, or at least the uninitiated, the discussion guide that published last night is it.
“Community engagement: A practical conversation for newsrooms” is the final product of my RJI fellowship. And I’ve known all year that it, or something like it, would be more useful and more understandable than my other reports.