This is a version of a talk I gave this morning at the Green Shoots in Journalism Education event at the Reynolds Journalism Institute.
Appropriately, a lot of what we teach in journalism school is about the craft of gathering information and telling stories.
But too often missing is a discussion of who it’s all for.
- Who wants it?
- Who is it helping?
- Who will seek it out?
- Who will pay for it?
- Who gets to decide what “good journalism” is?
If we want a future full of relevant, well-funded journalism, we have to be teaching students to ask those questions.
We can’t work in a vacuum, publish, then pat ourselves on the back and move on to the next story. We need a plan to:
- aggressively reflect a community’s priorities and voices
- identify the audience for what we do
- invest in bringing audience and content together
- track what works so we can continually experiment and improve
My Participatory Journalism class makes up my staff at the Columbia Missourian newspaper. And our task as the paper’s community outreach team is to ask and answer those questions on behalf of our product and our newsroom. We work to infuse audience-focused philosophies into our newsroom’s processes and products.
What I’d love to see is a journalism curriculum that infuses this focus on audience into all our classes. I’d like there to be no need for a Participatory Journalism class or a community outreach team. We all need to focus on making journalism that the audience wants and finding the audience for the journalism we think is important.
Here’s an example of what that looked like for a package of stories that my newsroom published a couple of weeks ago. Click through the slides, or watch me explain them during an 8-minute presentation.
This post is intended primarily to provide info to students interested in taking J4700/7700, Participatory Journalism.
NOTE: I will be teaching (via Skype) the classroom portion of this class for spring 2016. The Missourian is hiring a new director of community outreach, so we don’t know yet who the team’s newsroom boss will be.
This class is about social news — about how journalism organizations can listen as well as talk, and how to invite interaction rather than just provide information. We think it’s important for people to see themselves in the journalism and easily find ways to get involved with it. It’s key to staying relevant as news providers.
Luckily, the Columbia Missourian agrees. And as part of this class, you’d be joining the staff of the Missourian, on the community outreach team.
Our team is constantly evolving. It’s a giant experiment. “Because we did it that way last time” is hardly ever a reason for doing it that way again. We’re continually assessing the effectiveness of what we’re doing, tossing out ideas that aren’t working and inventing new strategies to try (something journalists need to know how to do).
Warning: As part of the team, you’d be assessed on how well you participate in and extend the experiment, not on how well you follow directions. If that sounds horrifying — if you prefer to stick with clear, comfortable instructions — this is not the class for you.